Our Philosophy
Consistency is an active ingredient.
Rooted in the Korean approach to skincare: gentle, consistent care that compounds over time.
Read the PhilosophyFounder Journal
Build Soraya with us.
The research behind our formulas, the truth about the skincare aisle, and the unvarnished story of building Soraya.
Read the JournalOur three core principles
01
Face quality body care.
Your body is 90% of your skin. We formulate for all of it the way the best labs formulate for your face.
02
No junk. Ever.
Free of fragrance, allergens, and irritants. Nothing your skin has to tolerate, only what it needs. Check any product yourself with our free ingredient checker.
03
Low and slow.
Drawing on the wisdom inherited from Justin's grandma: gentle doses, applied consistently. Results that compound over time, not fade by tomorrow.
Be first
Join the waitlist
Be the first to try face-grade body care when it lands.
You're in.
We'll write the moment the first product is ready. Until then, moisturize like you mean it.
You're in.
We'll write the moment the first product is ready. Until then, moisturize like you mean it.
Be first
Join the waitlist
Be the first to try face-grade body care when it lands.
No spam. Just the launch, and maybe one good shell fact.