Our Story
We expected more from body care, so we’re fixing it.
We’re building the products we saw were missing from store shelves. Our co-founder Zahra struggles with sensitive, reactive, dry, eczema-prone skin. It’s become a running joke that she has an “ailment of the day.” That means she has to be super careful about the kinds of products she puts on her body and became an expert in what ingredients actually work. As she spoke to other women, she realized she’s not alone. 70% of women have sensitive skin and related skin concerns.
This means that fragrance, fillers, and common allergens found frequently in bodycare products are ruining our skin health over time. Rather than continue to trade off on products that are effective and also make us feel good to use, Soraya ends that tradeoff.
Each product we craft marries effective formulation with the fun of using a product you really love.
Low and slow.
How we practice it
We live by the Korean methodology Justin's grandmother taught him, and he taught Zahra. Now we're sharing it with you: gentle doses, applied consistently, compound results. No overnight miracles, no 20% acid shocks. Like the shell, results build layer by layer, week over week, and stay.
